Horizons

Are you able to catch up with your Buyers’ Journey?

White Paper: 12 B2B Campaigns Mapped To Buyer Journey Stages Your buyers are busy shopping. And you don’t even know! Over 57% of the purchase decisions are done even before they call your sales team. In this shifting landscape, an effective … Read More

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Is the time right for Marketing skill in the cloud?

The early months of a year always see our inboxes inundated with reports of the “top 10 trends of the year” type, and 2017 was no different. The world of B2B Marketing, we are being told, is undergoing massive change … Read More

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5 things you must do before starting a marketing campaign

It can be all too easy for non-Marketers to imagine that generating leads is simply a matter of firing off a ‘marketing campaign’. Invariably anyone from the CEO of a start-up to a Sales VP in a major enterprise will … Read More

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Through Channel Marketing Automation: The next big opportunity?

Monday morning, you have a meeting with the Sales team and not very happy about it, the constant conflict you have is about the lead pipeline and how the sales team is not receiving enough leads from Marketing. SEO/SEM doesn’t … Read More

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Six Effective Lead Nurturing Campaigns Techniques

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to … Read More

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