Author Archives: Udaysimha Mysore

Through Channel Marketing Automation: The next big opportunity?

Monday morning, you have a meeting with the Sales team and not very happy about it, the constant conflict you have is about the lead pipeline and how the sales team is not receiving enough leads from Marketing. SEO/SEM doesn’t … Read More

Six Effective Lead Nurturing Campaigns Techniques

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to … Read More